Digital marketing and social media for teams

Plan, run and measure digital campaigns that bring in real enquiries.

Many organisations post regularly on social media and run ads, but cannot say which activity brings in enquiries. This programme gives marketing and sales teams a practical, measurable approach. Participants define their audience and goals, plan content for the platforms their customers actually use in the Gulf, learn the basics of search, paid social and landing pages, and set up simple reports. Every module ends with work on your own channels, so the team leaves with a plan it can start the next week.

Who it is for: Marketing, sales and communication teams, and business owners who run their own digital channels.

What it covers: Audience, goals and a simple digital plan; Content and social media that people engage with; Search, paid ads and landing pages; Measuring results and improving campaigns.

Strategy and audience: Goals, audiences and customer journeys, Choosing the right channels, Positioning and key messages, Budgets and a 90-day plan.

Content and social media: Content pillars and calendars, Writing and visuals for each platform, Short video and stories, Community management and replies.

Search and paid media: Search engine optimisation basics, Google Ads and paid social basics, Targeting, budgets and bidding, Landing pages that convert.

Measure and improve: Setting key performance indicators (KPIs) that link to sales, Reading analytics and ad reports, Testing and improving campaigns, Monthly reporting to management.

Outcomes: A 90-day digital plan with clear goals and budget; Content that fits each platform and audience; Monthly reports that show what drives enquiries.

Which platforms do you cover? The platforms your customers use most, usually Instagram, LinkedIn, TikTok, YouTube, Google Search and WhatsApp Business. We adjust to your market and sector.

Is this a certification course? No. It is practical training on your own channels. It does not lead to a Google or Meta certificate.

Do you cover advertising rules? We cover the basics, such as clear labelling of paid content, and link to official guidance from the media regulator in each country. We do not give legal advice.

Can you work on our live accounts? Yes, with view access agreed in advance. Many clients prefer us to use anonymised examples instead.

Contact OPDEV UAE · ask@opdev.ae · United Arab Emirates (WhatsApp +44 7440 585456)